Canada-based Maple Leaf Foods launched two Chinese-style sausage products.
"Finding authentic-tasting Chinese sausages across major retail banners was typically a challenge," says Adam Grogan, senior vice president, marketing and innovation. "We are so proud to offer Chinese Canadians the sausages that they know and love. Our premium pork sausage and our pork and chicken combination are perfectly seasoned to remind Chinese Canadians of home. Both sausages are made from the goodness of Canadian-raised pork and chicken. They're the perfect complement to meals that bring families together during Chinese New Year. They're also ideal any time you're looking for the great taste of tradition from a made-in-Canada brand you can trust."
Both Chinese-style sausages are available at select stores across Canada, including Food Basics, Fresh Co, Metro, Zehr's, Loblaws and Real Canadian Superstore, and come packaged with Chinese scripture to make it easy for consumers to identify in-store.