Unilever, Englewood Cliffs, N.Y., launched a new blend of Stork brand butter, available only in the UK market. Ideal for at-home baking, this product “can be used straight from the fridge and for the ‘all-in-one’ baking method, saving bakers time and effort,” according to the brand.
“The launch of Stork with butter will unlock sales in the baking sector by appealing to the 30% of consumers who bake from scratch at least once a week, while encouraging occasional but eager bakers to use Stork with butter when baking for family and friends and during key baking occasions,” says Rhiannon Carr, Stork brand manager.
