The largest challenge in the food industry today is the misconception many shoppers have regarding fresh vs refrigerated vs frozen. While flavor and quality remain paramount, so too does transparency. That’s why Tandoor Chef prides itself in producing all-natural, restaurant-quality frozen Indian food.
“Tandoor Chef provides exotic flavors and meal experiences rooted in the convenience of the frozen food category,” says Mike Ryan, vice president of sales and marketing. “The brand is also certified vegetarian, and touts many gluten-free products within its robust line of appetizers, entrées and breads.”
Tandoor Chef, a Union, N.J.-based division of Deep Foods, Inc., produces authentic Indian cuisine in the form of entrées, appetizers, naan bread and naan pizza in vegetarian, vegan and gluten-free options, sold in grocery stores nationwide.
“Tandoor Chef relies only on the finest Indian spices and flavors to make each dish authentic,” says Ryan. “From the freezer to the dinner table in minutes, an ordinary meal can transport consumers to another world altogether.”
A few months ago, Tandoor Chef tripled its production speed with new automation and line speeds and state-of-the-art technology. The 70,000-square-foot expansion entails state-of-the-art energy management systems and high-pressure processing (HPP) equipment to allow for greater food quality and shelf-life extension.
With the new HPP technologies come a new line of 11 heat-and-serve, mix-and-match selections such as Chicken Tikka Masala, Palak Paneer and Channa Masala, available in the refrigerated deli case.
“Each selection is especially crafted to accompany the others,” Ryan adds. “Shoppers have the unique opportunity to enjoy an Indian-inspired, ‘family-style’ meal by pairing their choice of a main dish with either the Dal Makhani or the Basmati Pilaf to serve three or more people.”
Tandoor Chef also developed new packaging to reflect the company’s innovation in processing and recipes as well as showcase its commitment to evolving with consumers’ needs while remaining true to authentic Indian cuisine.
“Featuring a minimalistic logo and rich colors, the packaging is a modern perspective on the Tandoor Chef brand consumers love, and is a visual reflection of the company’s continued evolution,” says Ryan. “Artificial ingredients are not used in preserving freshness, making Tandoor Chef’s ingredients label transparent, minimally processed and clean. It is this attention to detail, commitment to excellence and consistency that has made Tandoor Chef a favorite among consumers nationwide.”
