Reser’s, Beaverton, Ore., introduced two new products to its line of refrigerated deli salads.
The American Classics Egg Salad combines diced hard boiled eggs, mustard, mayonnaise, black pepper, diced onion and celery with a touch of lemon juice.
And, the American Classics Pimento Cheese consists of a creamy blend of mild cheddar cheese, mayonnaise, sour cream, pimentos, paprika and a dash of red hot sauce.
Both products now come in redesigned packaging (a translucent container) with a clean white background to the lid label, wrap-around photography and ingredient claims on the side of the package.
A 12-ounce package boasts a suggested retail price of $5.99.
Reser’s also removed high-fructose corn syrup (HFCS) and artificial colors and artificial flavors across the entire American Classics deli salad product line, including potato salad, macaroni salad, pasta salad, coleslaw, baked beans and protein-packed salads.
“Retailers and consumers asked for this change, and we listened,” says Nathan Roe, category manager. “Health conscious consumers read labels and want to feel good about what they serve their families. Our culinary team worked hard to deliver the same great taste while removing high-fructose corn syrup, artificial colors and artificial flavors.”