Greenhouse Juice Co., Canada, announced plans to add cold pasteurization technologies to its organic juice processing plant to help increase the shelf life of its organic juices while maintaining nutrition and freshness.

Minister of Innovation, Science and Economic Development and Member of Parliament for Mississauga–Malton, Navdeep Bains, and the Minister of Agriculture and Agri-Food, Lawrence MacAulay, invested up to $6.3 million to the project, which enables Greenhouse Juice to expand its new Mississauga facility, generating hundreds of job opportunities in the region. Greenhouse Juice will also purchase significantly more Canadian-grown fruits and vegetables and be able to produce juice for both Canadian and international markets.

"As a young company on an ambitious mission—to offer widespread, sustainable access to plant-based nutrition of the highest quality—we at Greenhouse could not be more grateful for this opportunity bestowed by Minister MacAulay, the Ministry of Agriculture and the Government of Canada,” says Anthony Green, co-founder and CEO. “The AgriInnovation Program is making it possible for us to integrate innovative technologies from Canada and around the world to create a novel process that will allow us to grow without in any way compromising the quality or sustainability of our products. In so doing, we will create hundreds of new jobs, increase the amount of organic, local produce we purchase by tenfold over the next four years and follow through on our mission of contributing to a healthier nation."

Greenhouse Juice’s new cold pasteurization technologies are said to be the first to hit a Canada-based processing plant.