Study reveals Millennials are not the target audience
The secret to effectively leveraging the younger generation of consumers lies in targeting the HENRYs.
The secret to effectively leveraging the younger generation of consumers lies in targeting one specific group known as the HENRYs (High Earners Not Rich Yet), according a report presented by Maritz Motivation Solutions, Fenton, Mo.
This report reveals who HENRYs are, provides insight into their spending habits and offers strategies on how to engage with Millennial HENRYs.
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