Hälsa, New York, introduced new 100% clean label Hälsa drinkable yogurt.

Made with clean ingredients (grown by organic standards, sustainable farming practices and low environmental footprint) and free of all synthetic or processed ingredients, Hälsa (Swedish for health) is said to be America's first Oatgurt.

"Natural food brands are doing many things right, but they haven't gone far enough to offer the American consumer 100% clean food, since many products still contain artificial ingredients. With our 100% clean label Hälsa Oatgurt, we are raising the bar and showing it's possible to make plant-based beverages without using a single artificial ingredient," says Helena Lumme and Mika Manninen, co-founders. "It took 4 years of research to come up with 100% clean line of dairy-free products, and consumers are responding to this message."

This dairy-free drinkable yogurt consists of organic Scandinavian whole grain oats, topped with organic berries and fruits.

Organic Hälsa Oatgurt is available in Organic Strawberry, Organic Blueberry and Organic Mango Pear.

Hälsa is sold at Wegmans Food Markets and other leading health food stores and retailers in New York City for a suggested retail price of $2.99 for an 8-fluid-ounce bottle.