Trugman-Nash, the Chatham, N.J.-based maker of Old Croc cheese, developed bold-flavored cheeses, including Bacon & Jalapeno, Horseradish, Roasted Garlic & Herb and Chipotle & Onion varieties.
The flavored cheddars are crafted with pure Australian milk that’s RBST-free and non-GMO, and were “a natural addition to the line,” says Ken Meyers, president and CEO. “The interest being shown by consumers in our products inspired us to open the conversation on social media. We ran an informal survey and gave them the chance to tell us what flavors they wanted to enjoy.”
Previously available only in 6-ounce chunks, Old Croc bold-flavored cheddars are now available in a wide assortment of options, including pre-packaged slices, easy-to-serve snack trays, Croc Bites single portion snacks and spreads.
“We are very excited about our new line extensions because they allow Old Croc cheese lovers the opportunity to enjoy our flavored cheddars in different ways, and for different occasions, whether you’re entertaining, making a sandwich or grabbing a quick snack,” says Meyers. “Old Croc cheddar is made with an old-world recipe that maximizes texture, body, richness and aging capabilities of the cheese to deliver a tasteful experience. Compared to many cheddars that are designed for shredding and cooking, Old Croc is designed to be a snacking cheese.”
Old Croc grass-fed cheddar undergoes a thorough aging process, with the signature Sharp Cheddar being aged for a minimum of 9 months.
“We use the same cheddar for our recipe when we make our flavored cheeses and spreads, and we designed our new products to maintain the signature ‘bite’ that Old Croc cheeses have become known for. All of our ingredients have to be of the very highest quality in order to maintain our overall brand proposition,” adds Meyers.