Horizon, Broomfield, Col., introduced what is said to be the first multi-serve organic protein milk.

Horizon Organic High Protein delivers 12 grams of organic protein per 8-ounce serving, and provides 50% more protein per 8-ounce serving than traditional dairy milk offerings.

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"We realized that protein is a top priority for people when it comes to milk, yet no organic protein milk option was available," says Christina Finkel, senior director of marketing. "Protein helps to fuel your day and supports healthy muscles, and our newest organic protein milk is meant to help meet that need for dairy drinkers."

Horizon Organic High Protein comes in Reduced Fat Chocolate (a protein-packed chocolate twist), Reduced Fat Plain (catering to the calorie-conscious consumer) and Vitamin D.

Horizon Organic High Protein milk is available nationwide with a suggested retail price of $5.99 per 64-ounce carton.