Cermaq, Norway, developed True Arctic Salmon, which is salmon grown in the North of the Arctic Circle, where the sea is colder both in summer and in winter and takes 3-4 months more to grow salmon. “The brand platform True Arctic Salmon is a foundation for our close cooperation with our customers to support their success in their communications and marketing. We focus on successful category growth for our customers, and believe this will be a useful tool for our customers. This is part of our strategy of being a leading customer-oriented B2B company,” says Arild Åkre, global sales and marketing director. "The Arctic has its own identity, with magnificent nature, tough conditions and cold and pure water. Here, we produce salmon with Arctic effect that has specific product qualities. These are some of the elements in the origin of True Arctic Salmon, and what conscious consumers care about.”