Bel Brands USA, Chicago, introduced new Babybel Mini Rolls in a new spiral shape that consumers can peel and eat together.

“While kids are motivated by taste and experience, parents are on the hunt for nutrition and convenience. On a mission to save the whole family from the boring and bland at snacktime, new Babybel Mini Rolls capture the common ground between parents and kids – fun!” says Melanie Nemoy, brand manager.

“Packed in a portable pouch and offering a good source of protein, kids will have fun pulling, peeling and twisting their Babybel Mini Rolls, and parents can feel good about serving a healthy and filling snack that’s tasty and convenient for all occasions,” says Iris Terolli-Hall, innovation manager. “With so many ways to eat Babybel Mini Rolls, there is a style for everyone, and we’re excited to see how parents and kids ‘roll’.”

Babybel Mini Rolls are available in 5-count packs in the dairy aisle at all major retailers for a suggested retail price of $3.89.