Conagra Brands, Chicago, expanded its Birds Eye brand with vegetable-forward products that substitute pasta and rice for pasta made from zucchini, lentil and riced cauliflower.
"Today's families have busy schedules that often demand quick meal solutions, and sometimes those easy solutions are not inherently nutritious. Plus, there's always the struggle to get picky eaters to eat," says Anne Murphy, senior brand manager for Birds Eye. "These new Birds Eye meals deliver popular family favorite dishes in under 15 minutes, while also making it easy and enjoyable for families to eat more vegetables by swapping in pasta made from vegetables and riced cauliflower rather than traditional carbs."
These new, easy-to-prepare entrées include:
Chicken Alfredo Pasta. Zucchini lentil penne pasta, grilled white meat chicken with broccoli and carrots in a creamy alfredo sauce and bread crumb topping.
Three Cheese Ziti. Zucchini lentil ziti pasta in a marinara sauce topped with a 3-cheese blend.
Cheddar Mac & Cheese. Zucchini lentil cavatappi pasta in a cheese sauce with a bread crumb topping.
Cheesy Chicken & Broccoli. Riced cauliflower, grilled white meat chicken with broccoli florets in a cheddar cheese sauce and bread crumb topping.
These multi-serve freezer meals are cooked in the microwave and ready-to-eat in less than 15 minutes, and are available at retailers nationwide for a suggested retail price of $6.99-7.99.