TPG Rewards, Aventura, Fla., launched what is said to be the largest on-pack intelligent packaging program for Kraft Heinz, Pittsburgh, Pa., leveraging TPG's "Intelligent Packaging Platform" to create a one-of-a-kind innovative solution at Walmart nationwide. 

TPG's TAP Mobile Engagement platform and reward solutions make it easier and practical for brands and retailers to understand usage patterns—pre-purchase as well as post-purchase customer behavior.

In this particular program, a savings offer including recipe content is disseminated right in-store on participating Kraft Cheese packages. 

By incorporating TAP technology, Kraft Heinz is able to provide true 1:1 consumer connection from store to home and receive key CRM insights on their customers.