Schwan’s Consumer Brands, Inc. — a subsidiary of Schwan’s Company that offers trusted retail brands throughout the frozen-food category — has pushed forward in its innovation efforts and will launch five new products under the Red Baron, Freschetta, Edwards and Pagoda brands by October 2020.
“We are excited about the innovation in our pipeline — these products have been influenced by market and consumer insights, and ultimately shaped and validated by consumers” said Brad Smith, Vice President of Marketing. “With the historic growth that the frozen category has experienced and acceleration of products turning at shelf since March, Schwan’s is bringing pizza, Asian snacks and desserts innovations to our customers as quickly as possible so they can meet consumer demand.”
New Products – Summer / Fall 2020
Pizza
Red Baron Pizza Melts introduced the great taste of pizza you love sandwiched between two slices of crispy toast that’s ready in minutes from the microwave. Red Baron Pizza Melts come in three delicious flavors – Pepperoni, Supreme and Four Cheese.
Red Baron Stuffed Crust Pizza will launch this fall featuring a crispy, golden-brown crust stuffed with melty mozzarella cheese in a unique and fun rectangle shape. With three flavors — Pepperoni, Four Cheese and Meat-Trio — consumers can enjoy the crust that tastes as good as the pizza. It’s perfect for those days that just deserve more cheese! Red Baron Stuffed Crust Pizza will be found in the freezer aisles at local grocers.
Freschetta Thin Crust Pizza launched this summer featuring a flavorful crust that bakes to the perfect level of crispiness. It is available in three varieties — Premium Pepperoni, Five Cheese and Garden Veggie.
Asian
Pagoda snacks answered consumer’s desire for flexible snacking options with the launch of its Pagoda Vegetable Egg Rolls. As the category leader in chicken and pork egg roll varieties, Pagoda is positioned to provide consumers with the same quality they have grown to love, now in a new approachable yet desired meatless variety.
Desserts
Edwards desserts launched its new Edwards Signatures line elevating the brand experience for consumers. As part of the new line, it also debuted two fruit-forward desserts — the Edwards Peach Crème Pie and Edwards Caramel Apple Crème Pie. These are considered true innovation to the frozen-pie category as these include a REAL layer of fruit and don’t require baking. Also part of the Edwards Signature line will be the Georgia-style Pecan and Pumpkin Spice Crème pies.
Frozen Category Growth during the Pandemic
Frozen pizza, Asian snacks and desserts categories are growing over the course of 2020, with more consumers eating at home. According to IRI Data, in the last four weeks leading up to April 19, 2020, the total frozen category grew by 33.1 percent, and these trends continue. 1
Frozen-pizza category is up 24.9 percent in dollar sales year to date. 1
Frozen Asian-food category is up 51.8 percent in dollar sales year to date. 2
Frozen-pie category is up 14.6 percent in dollar sales year to date. 3
