Boursin Cheese rolls out its newest holiday flavor, Fig & Balsamic, available for a limited time only. Boursin's creamy, crumbly cheese and the rich, complex sweetness of balsamic with notes of fig combine to bring cheese lovers an indulgent new flavor.
"We're excited to release Boursin's newest limited-edition flavor, Fig & Balsamic," said Matt Barlow, brand director of Boursin. "For the past few years we've seen 'fig' increase in popularity. We always look to deliver innovative, delicious, and sophisticated flavors deeply-rooted in consumer trends. The rich, sweet notes of Fig & Balsamic are a must-try this season."
Boursin Fig & Balsamic will be available this month in the deli section of major retailers nationwide, including Kroger, Publix, AHOLD, Meijer, Albertsons, and more through the holidays for the suggested retail price of $5.99-$6.99. The limited-edition flavor joins Boursin's existing line up of cheeses, which are also available in four year-round varieties including:
- New - Fig & Balsamic (seasonal flavor, available starting this month)
- Cranberry & Spice (seasonal flavor, available starting this month)
- Garlic & Fine Herbs
- Shallot & Chive
- Basil & Chive
- Cracked Black Pepper
About Boursin
Boursin Cheese is one of the many popular brands from Bel Brands USA Inc., a subsidiary of Fromageries Bel. A family-owned cheese maker headquartered in Paris, France, Fromageries Bel produces more than thirty local and international cheese brands that are sold in more than 120 countries around the globe. In addition to Boursin, other USA favorites include Babybel, The Laughing Cow and popular cheese spreads marketed under Kaukauna, Merkts and Price*s labels. Bel Brands delivers fun, healthy snack portions to over 400 million consumers globally.
