New Organic Valley Fat-Free Grassmilk adds an SKU to the nation’s No. 1 100% grass-fed milk brand. More than one-third of grassmilk consumers also purchase fat-free or skim milk, according to industry research. This positions Organic Valley Fat Free Grassmilk to meet the demand for consumers who are searching for a lower-fat option.
Organic Valley Fat Free Grassmilk offers the same nutrient density and 100% commitment to grass-fed as the rest of the product line. All Organic Valley Grassmilk is made with milk from third-party certified grass-fed cows on organic family farms, which means that cows are on pasture for more than 150 days per year, and are fed 100% grass and dried forages year around.
The cows that produce this organic grass-fed milk are never fed grain, resulting in milk that features the subtle seasonal flavors of the pastures that consumers are looking for in a grass-fed product. Fat Free Grassmilk also contains essential nutrients like vitamins A and D.
"Organic Valley identified a consumer desire for a fat-free grass-fed option," said Alex Schams, Organic Valley brand manager. "With an extensive network of farmer-owners who dedicate their herds to grassmilk production, Organic Valley is uniquely qualified to meet this demand in the organic dairy sector."
Demand for milk from grass-fed cows is increasing, with a three-year CAGR of +27% according to SPINS. Around 34% of grass-fed milk consumers also purchase fat-free or skim milk, offering real growth in demand for the grass-fed fluid milk category.
Organic Valley Fat Free Grassmilk is now available for order. The half-gallon SRP is $5.99.
About Organic Valley
Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents more than 1,800 farmers in 34 U.S. states, Canada, Australia and the United Kingdom and achieved $1.1 billion in 2019 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a wide range of organic dairy, egg and produce products. Milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm-to-table and to support our local economies.
