By reviewing over 90 academic studies on consumer response to process labels, the researchers found that while these labels satisfy consumer demand for quality assurances and can create value for both consumers and producers, misinterpretation is common and can stigmatize food produced by conventional processes even when there is no scientific evidence those foods cause harm.

The responses reveal the true importance of producing packaging and labeling techniques that are not just visually compelling, but also functionally optimized to deliver the information that consumers seek.

The partnership will enable both parties to co-develop and offer a portfolio of smartcard and secure label products.

Currently, more than 10 different date labels on packages – such as Sell By, Use By, Expires On, Best Before, Better if Used By or Best By – can result in confused consumers discarding a safe or usable product after the date on the package.