Articles Tagged with ''consumer trends''

The research, “Truth Defined: Mapping Consumer Beliefs in Food & Agriculture,” identifies five distinct consumer segments, each with unique definitions of what’s true for them when it comes to food and how it’s produced.

Conagra's Demand Science team leveraged insights from Circana, social media trends from Tastewise, and search trends from Similarweb to develop this year's report.

Overall, dollar sales have grown by 2.6%, price/mix by 1.6% and volume sales by 1.1% in 2024.

Focusing R&D on marrying convenience and nutrition will be key for F&B manufacturers and processors to keep the consumer engaged, win the shelf space and maintain pricing power. 

When comparing the U.S. to other global regions, Circana expects 2024 retail F&B growth in both EMEA and APAC to outpace that of the U.S.

While Gen X prefers dinners that require minimal preparation and few ingredients, Gen Z consumers increasingly invest in special occasion dinners as they hone their kitchen skills, while also seeking no-prep dinner solutions.

The first-of-its kind report from the food giant was completed in partnership with sales data from NielsenIQ, in-home consumption behaviors from Circana's National Eating Trends, and in-depth social media trend predictors from Black Swan Data.

Based on a survey conducted in July of 2,054 adults, the study examines what is impacting consumers’ fresh food purchases. 

Eligible refrigerated products need to have been on store shelves from March 2021 to July 2022.

It's a food fight over a dozen frozen finalists. Cast your vote through May 31 and help decide the winner.