Interbrand, a New York-based brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, announced seven technology trends that forward-looking brands can take advantage of in 2016.
Consumers' increasingly fast-paced lifestyles, growing interest in morning fare at non-traditional times and extended all-day breakfast programs are fueling the trend to expand breakfast foods into new dayparts and mealparts, according to Chicago-based Technomic.
Over the next year, mobile is expected to transform customer engagement. So, how can grocers use this to their advantage to increase basket size and instill brand loyalty?
Food safety, healthy eating, food waste and big flavors are on the menu for 2016, according to a 2016 trends report released by Oklahoma State University’s Robert M. Kerr Food & Agricultural Products Center.
The Grocery Manufacturers Association (GMA), Washington, D.C., launched the SmartLabel initiative, a push for labels with barcodes that scan to manufacturer’s websites and provide ingredient and sustainability information.
