Food for Life Baking Co., Corona, Calif., released new Ezekiel 4:9 Sprouted Grain Waffles and Ezekiel 4:9 Flax English Muffins.

The Kraft Heinz Co., Pittsburgh, Pa., introduced new Bagel Bites Breakfast products.

QRUNCH Foods, Denver, Colo., added new Toastables, which are lightly sweetened crunchy breakfast cakes.

Ruiz Foods, Dinuba, Calif., expanded its El Monterey brand to include the morning breakfast burrito.

Breakfast remains to be the most important meal of the day. Here’s why.

Congratulations to Ozery Bakery, Canada, for placing fourth with a total of 228 votes for its Frozen Breakfast Breads, Morning Rounds, for Refrigerated & Frozen Foods’ 2015 Readers’ Choice Best New Retail Products contest.

Kellogg Co., Battle Creek, Mich., expanded its Eggo waffles lineup to include gluten-free options.

Batter World, Mill Valley, Calif., launched all-natural, ready-made frozen pancake batter.

Respect Foods, Inc., Palm Beach Gardens, Fla., unveiled a new line of frozen breakfast sandwiches made with 100% whole grain and sold in single serve packages.

al fresco all natural, Chelsea, Mass., introduced two new gourmet, all-natural, fully cooked product lines in the freezer case—Chicken Meatballs and Breakfast Chicken Sausages.