The report finds that consumers are more conscious of their health than ever before.
December 20, 2016
Superfoods will soon see a distinct shift toward more diverse categories, driven by increasing health-consciousness, according to consumer insight firm Canadean, London.
Between 2011 and 2015, there was a phenomenal 202% increase globally in the number of new food and drink products launched containing the terms “superfood,” “superfruit” or “supergrain.”
May 5, 2016
Superfoods are frequently marketed as the answer to consumers’ health woes, and now new research from Mintel, Chicago, highlights the popularity of these nutrient-packed foods.
Ready Pac Foods, Inc., launched a revolutionary new brand—elevate—what is said to be the first of its kind single-serve salads featuring non-GMO, organic, gluten-free, ready-to-eat superfood salad blends.
Talk about getting the word out. Officials from the Wild Blueberry Association of North America (WBANA) in Old Town, Maine, have traveled out to California to promote blueberries and the benefits of frozen foods.