The launch represents a shift for the brand as it moves into a new category for the first time: handheld, frozen breakfast predominantly featuring eggs as an ingredient.
Flavors including Blueberry, Vanilla, Dark Chocolate and Apple Cinnamon can be found in the refrigerated aisle in single serve five-ounce cups. MUSH's Kroger availability spans across the Midwest, Southeast and Southwest regions.
CAULIPOWER, the maker of America’s #1 cauliflower crust pizza, is bringing their frozen, plant-powered magic to the breakfast aisle with the launch of their new Breakfast Scrambles. Available in three delicious varieties - Broccoli Cheddar, Southwest and Spicy Sesame - the breakfast cups are packed with protein, free from artificial colors, flavors and preservatives, and are the LOWEST in calories and fat per container compared to leading brands in the category.
Bob Evans Farms released the results of their consumer study analyzing weekday breakfast preferences, attitudes, and behaviors of 1,000 employed American consumers. The survey revealed a striking disparity between breakfast preferences and behaviors, highlighting that most Americans place a higher priority on eating breakfast during the workweek, yet more than half of those surveyed were simultaneously too busy to prep and prepare weekday morning meals.
If you're looking to incorporate the oven-baked flavor of a Cinnabon cinnamon roll into your morning routine, look no further than Carnation Breakfast Essential’s recent collaboration with Cinnabon, adding to the recent line of Breakfast Essentials partnerships with Kellogg's and General Mills cereals, featuring Froot Loops, Frosted Flakes, Krave, and Golden Grahams flavors.
