Today’s food marketplace is a bit like the warring factions on HBO’s “Game of Thrones.” All of the parties in this channel-blurred landscape—drugstores, c-stores, dollar stores, grocers, e-tailers, discounters, you name it—are locked in bloody, hand-to-hand combat.
Those who can adapt to bridge the digital divide and engage customers in store, online and via social channels stand to benefit from the growth in digital-hungry consumers.
September 28, 2017
Digital’s increasing influence on grocery is disrupting the consumer path to purchase, creating new opportunities for consumer products companies that can look beyond the in-store experience.
According to the survey, digital’s influence on grocery overall has nearly doubled year over year, and has similarly driven increasing impact on the in-store shopping experience.
September 14, 2017
More than half (51%) of grocery sales are digitally-influenced, according to “The Grocery Digital Divide: How Consumer Products Companies Can Deliver on the New Digital Imperative,” a new survey from Deloitte, Chicago.
Consumer demand for specialty offerings and the plethora of food retailer options continues to drive the shift away from single-store grocery shopping.
July 20, 2017
The days of the single stop for all your groceries is fading into the past along with other victims of revolutionary change in retail.
This report maps out a vision for the future of the physical grocery store, including the 10 critical considerations for retailers to ensure they are equipped to meet the demands of that future.
May 30, 2017
International grocery research organization IGD, France, and The Consumer Goods Forum (CGF), Silver Spring, Md., reveals the 10 areas grocery retailers must focus on to ensure physical stores remain relevant for shoppers in an increasingly digital age.
This study indicates that e-grocery has moved from a differentiator to a critical method of doing business.
May 2, 2017
Unata, Canada, surveyed over 500 shoppers in December 2016 from across the United States, qualifying the adoption of online grocery shopping in 2016 and the appetite for e-grocery in 2017.
The MegaStudy also revealed that 68% of grocery visits are relatively small trips—10 items or less.
May 2, 2017
Contrary to common perceptions, women now account for just 51% of grocery store shoppers, narrowing the gender gap in this key consumer packaged goods channel.
There are a number of trends putting pressure on food retailers of all stripes, from supermarkets whose bread and butter is groceries to supercenters and drugstores.
March 22, 2017
What could be said 20 years ago is even truer today—the U.S. food retailing business has never been more competitive.
Within the next 10 years, online food shopping will reach digital maturity in the United States, fundamentally changing how food is bought and sold.
February 3, 2017
Food Marketing Institute (FMI), Arlington, Va., and Nielsen, New York, released a preview of its "Digitally Engaged Food Shopper" analysis, an introductory set of insights that offers a comprehensive look into the behaviors, motivations and expectations of the digitally engaged food shopper.