The makers of the WHOLLY brand, home of WHOLLY AVOCADO and WHOLLY GUACAMOLE, America’s #1 refrigerated guacamole, are making it more convenient than ever for people to get their daily dose of avocado with the launch of WHOLLY AVOCADO Diced Avocado and single-serve Smashed Avocado products. These innovations are paving the way for a new category of ready-to-eat avocado under the WHOLLY AVOCADO brand. Avocado lovers can now enjoy perfectly ripe and preservative free, pre-diced and smashed avocado anytime.

The golden spice that’s taking the natural foods sector by storm is now available in convenient, fresh-to-frozen cubes from Dorot Gardens, the leader in pre-portioned frozen herbs, garlic, and onions. Frozen Crushed Turmeric is field-fresh and flash frozen at the source to capture the warm, sweet-spicy taste of turmeric, an ancient food long hailed for its healthy benefits. Turmeric is the #1 selling herbal ingredient in the natural space. And in mainstream retail, turmeric sales exceeded $32 million in 2017, a 46.7% jump from the previous year.

Chosen Foods, the leading producer of 100% pure avocado oil and creator of avocado-inspired kitchen staples including cooking sprays, mayos, dressings and simmer sauces, announces the launch of their first ever refrigerated products: a collection of four delicious new guacamole and salsa items.

According to recent Nielsen data, plant-based beverage brand and wellness shot category leader, So Good So You is now the #1 refrigerated functional beverage brand at Publix stores nationwide (including all kombucha, shots and functional drinks). So Good So You is also the #1 shot company by gross dollars and has seen growth of 211% over the last year.

Birch Benders’ Keto Toaster Waffles are a great option for a convenient breakfast, mid-day snack, or even as a low-carb alternative to bread. Birch Benders Keto Toaster Waffles have only 6g net carbs for two waffles, compared to other brands which can have 30g net carbs for two waffles.

Urban Pie Pizza Co. is introducing a first of its kind pizza made with hemp seeds to the frozen pizza aisle. Urban Pie Pizza is one of the fastest growing brands in the mainstream and natural channels, and these hemp-infused crusts are a first in the frozen aisle. Their artisan crust made with hemp seeds brings functional ingredients to a well-loved household staple – frozen pizza.

¡Yo Quiero! Brands has opened a new 45,000-square-foot distribution facility in Rhome, Texas (near Dallas) as well as a new facility in Guanajuato, Mexico (near León). The brand, which focuses on small-batch guacamole, salsa and queso products, is moving further into in the avocado and high-pressure processing (HPP) industries. 

Frost Popsicles, a premium line of four alcoholic “poptails” (6-7% ABV) and three non-alcoholic “paletas” have made their way to the U.S., with the help of independent distributor BevStrat LLC, just in time for summer. Originally hailing from South Africa, these guilt-free frozen indulgences are made with all-natural ingredients, using recyclable packaging and created with production methods that generate minimal waste.

Unlike many other vegan options, AYO Almondmilk Yogurt not only boasts what it doesn’t have, like dairy, cholesterol or anything artificial, it is filled with heart healthy nutrition. AYO is high in fiber and low in saturated fat. Each creamy, probiotic-rich cup features less added sugar than most dairy or plant-based yogurts and only 150-160 calories.

Bowery Farming (Bowery), the modern indoor farming company, announced its newest leafy greens launch, Bowery Crispy Leaf Lettuce (Crispy Leaf). A reinvigorated version of iceberg lettuce that is refreshing and simple, Crispy Leaf boasts a bold color and satisfying crunch. The much-anticipated product, which goes from harvest to shelf in just a few days, will be available in the produce aisle at over 250 grocery stores and specialty markets in the Tri-State area and Mid-Atlantic region beginning in June 2020. Crispy Leaf will also be available through Bowery’s online partners, including Amazon Fresh, Peapod, and Hungryroot.