Wegmans Food Markets, Rochester, N.Y., says it is partnering with Contessa Premium Foods Inc., Los Angeles on a new private label line of frozen vegetable blends.

Rich Products Corp., Buffalo, N.Y., describes its latest new frozen bakery offering, the Ultimate Breakfast Round (UBR), as a win-win-win proposition.

Let's face it. Not everyone's nuts about nuts. That's why Smith Dairy Products Co., Orrville, Ohio, developed new Ruggles "Just Dipped" Cones without the traditional peanut topping.

"It's Me O'Clock." "It's Time to Give In." That's how Kraft Foods, Northfield, Ill.,  talks about its latest sweet treat, new sugar-free Jell-O Mousse Temptations.

Hormel Foods, Austin, Minn., developed the Hormel party ring, a single ring-shaped sandwich that serves approximately eight people.

Let's face it. Healthy food choices often get left behind when life gets in the way. That's why Lifestyle Foods, York, Pa., says it developed four new side salads, each under 150 calories.

Breyers Yogurt Co., North Lawrence, N.Y., says its new Breyers YoCrunch 100 Calorie Pack line offers the first light yogurt with a natural sweetener.

Matterhorn Group says it wants to help consumers fight the battle of the bulge and keep their New Years weight loss resolutions. That's why Matterhorn, Boise, Idaho, developed new Crystal Light frozen pops and Italian ice cups.

"Ditch the chips and dip!" General Mills says new Pillsbury Savorings Bread Bowl Bites are flaky bread bowls already loaded with delicious fillings to delight guests.

Fleischer's Bagels Inc.,Macedon, N.Y., introduced its Blue Rooster bagel sandwich during the Private Label Manufacturers Association's fall convention near Chicago.