By focusing on paper-based packaging, which is recyclable and aligns with circular economy principles, Volpak and Lecta are addressing these consumer preferences and contributing to a reduction in the environmental impact of packaging.
Based in the Salinas Valley of California, Western Sky Produce was established in March 2020, by Wyatt Meiggs and Phil Giles, two friends who shared a passion for fresh produce and servicing the complex supply chain of the industry.
The dramatic redesign will enhance the consumer shopping experience by incorporating a consistent look and feel across all product lines with easy-to-read labeling, an eye-catching bright blue design, and an interactive QR code to boost shopper engagement with the brand.