The first-of-its kind report from the food giant was completed in partnership with sales data from NielsenIQ, in-home consumption behaviors from Circana's National Eating Trends, and in-depth social media trend predictors from Black Swan Data.
2023 was a banner year for the U.S. cold storage market. With exciting developments in growth, innovation, and technology, 2024 looks to continue shaping the future of the U.S. food supply chain.
From free pizzas with the purchase of a new freezer to promoting eggs through farmer-focused dating sites, the marketing, messaging and branding around refrigerated and frozen foods is as creative as ever.