The divide between marketing and sales has evaporated.
We're entering a new age of marketing where all media are sales channels, all communications have "buy now" capabilities, and all marketing is essentially... shopper marketing.
Brand manufacturers must build shopper-centric thinking into the earliest phases of brand development.
Retailers must partner with brands and vendors to enhance layalty, improve the shopping experience and drive traffic and sales.
All parties must rely on deep insights to connect with shoppers along the entire path to purchase.
Sophisticated Community
Be a part of the Shopper Marketing Summit, an essential learning opportunity for senior-level brand manufacturers, retailers, agency execs and other solution providers who create successful, collaborative shopper-centric programs.
Immediate Impact
Learn from Summit's established and well-respected educational program that includes symposiums, general sessions and breakout seminars that focus on actionable strategies, insights and solutions to influence shoppers along the path to purchase.
Powerful Execution
Experience the Solutions Gallery that showcases leading vendors and their key products and services that link the best marketing strategies with the right tactics for flawless execution.
- See more at: http://www.shoppersummit.com/why-attend#sthash.AyRKA03X.dpuf