Featuring two of the brand's fan-favorite varieties – Baby Crispy Green Leaf and Sweet Baby Butter Leaf – Sweet & Crispy offers a delightful blend of crispy and buttery textures with a touch of sweetness.
Marks the first time an indoor-grown leafy greens brand has surpassed traditional field-grown brands in any market.
September 27, 2023
According to the most recent Nielsen data available in the category, the brand has seen a 46% increase in total dollar sales year over year and is now capturing 20% of all packaged lettuce sales in the region, inclusive of field-grown greens.
Controlled environment agriculture (CEA) combines cutting-edge technology with farming best practices to produce fruits, vegetables and herbs year round, in a small size facility with large scale results unmatched by traditional methods.