Ever since the U.S. Food and Drug Administration (FDA) introduced the New Era of Smarter Food Safety blueprint last summer, cold chain companies have become focused of how to digitize and modernize food traceability. Many food safety procedures will soon become more automated and transparent in order to quickly and efficiently protect consumers from foodborne illness outbreaks.

Conducting a recall is a trying experience for any organization. Recalls cost an organization revenue, brand equity and consumer trust.