Ithaca has announced its latest innovation—Everyone Bagel Hummus—and a commitment to giving back, by pledging 5 cents from every unit sold to supporting community-based nonprofits.
The brand set out earlier this year to create the perfect everything bagel hummus for daily use on breakfast toast, but during the development process, the team at Ithaca changed the name from everything bagel to everyone bagel.
"If 2020 taught us anything, it's that everyone needs a hand sometimes. So, we created our new Everyone Bagel Hummus to institute our long-term commitment to community service and inspire our consumers to get involved in the process," says Chris Kirby, Founder & CEO of Ithaca. "Our fans always blow us away with their enthusiastic reactions when we launch a new flavor, and this time, we're inviting them to help us give back."
With the new product rolling out nationally this month via Hungryroot, Ithaca has already committed their first $20,000 of available funding to Common Threads, a national nonprofit that provides nutrition education programs to under-resourced families and communities. The brand is also asking fans to nominate other local and national nonprofits as they decide which causes to support next. Consumers are encouraged to visit www.ithacahummus.com/everyone website to learn more about the program and how to nominate organizations for financial support.
Throughout the fall, Ithaca and Common Threads have partnered with Siete Family Foods to pack and donate up to 5,000 school lunches across the country, giving children better-for-you snack options and teaching them about the importance of nutrition.
Austin, TX – Real Learning Academy
Houston, TX – Piney Point Elementary
Chicago, IL – Maria Saucedo Scholastic Academy
Miami, FL – Spooktacular Event (Organizations: Belafonte TACOLCY Center, Share the Boo, EmpowerU)
Consumers can help support Common Threads and future organizations by purchasing the new Everyone Bagel Hummus at select retailers including Publix, Central Market, Stop & Shop, Sprouts, Price Chopper and more with nationwide availability via Hungryroot for $4.99.
For more information and to submit your own organization or nonprofit visit www.ithacahummus.com/everyone
About Ithaca
Created in 2013 by chef, Chris Kirby, Ithaca started out as a stand at the Ithaca Farmer's Market and quickly grew to become the fastest growing hummus brand in America. Ithaca is made using quality, real-food ingredients and uses High Pressure Processing to keep the ingredients fresh and full of nutrients. The brand offers eight chef-inspired varieties that each showcase bold, intense flavors, including: Lemon Garlic, Lemon Dill, Classic, Lemon Beet, Roasted Red Pepper, Kalamata Olive, Smoked Chipotle and Buffalo Ranch. Ithaca can be found in over 8,200 stores nationwide in a variety of premium, natural and conventional retailers such as Wegman's, Whole Foods, Publix, Sprouts Farmers Market, Target, Food Lion, Stop and Shop, Gelson's and The Fresh Market.
About Common Threads
Common Threads is a national nonprofit that provides children and families cooking and nutrition education to encourage healthy habits that contribute to wellness. We equip under-resourced communities with information to make affordable, nutritious and appealing food choices wherever they live, work, learn, and play. We know that food is rooted in culture and tradition, so we promote diversity in our lessons and recipes, encouraging our participants to celebrate the world around them. To learn more about Common Threads, visit www.commonthreads.org.
