Eat Meati, the juicy, delicious alternative whole-food proteins made from mushroom root by Meati Foods, today hit retail shelves for the first time at three Sprouts Farmers Market locations in the Denver-Boulder area.
This entrance to retail comes alongside their expanded partnership with Birdcall, an all-natural fast-casual restaurant group. This marks a major step in Meati Foods' mission towards accessibility, with plans to achieve a national, omni-channel footprint by late-2023, including all Sprouts Farmers Market locations by the end of 2022.
"We're thrilled to have the support of such well-recognized, respected and purpose-driven partners like Sprouts Farmers Market and Birdcall as we bring our category-first whole-food cutlets and steaks to shelves and plates in our home state of Colorado," said Scott Tassani, president of Meati Foods. "Given the consistent record-breaking sellouts of our Meati products online, we're eager to pilot on-shelf with Sprouts with an eye toward rapid expansion in the coming months."
Meati Foods currently operates from its Pilot Ranch and this fall will expand production to its Mega Ranch, which has the capacity to produce more than 45 million pounds annually, significantly scaling production to accommodate national retail and foodservice demand.
Consumers can purchase the Meati Classic Cutlet, Meati Crispy Cutlet and Meati Classic Steak at Sprouts Farmers Market's Boulder, Denver and Wheat Ridge locations in the refrigerated and prepared meal sections. Meati is now available at all nine Birdcall locations in Colorado and Arizona as the official alt-protein-of-choice to sub in any sandwich or salad offering and as part of Meati's namesake sandwich menu item.
About Meati Foods and Eat Meati
Founded in 2017, Meati Foods is working to change the way we eat by democratizing access to delicious, nutrient-rich, complete protein in a way that protects and preserves our planet's water, land and air. Eat Meati is the debut product line from Meati Foods featuring whole-food cutlets and steaks made from mushroom root utilizing modernized yet ancient and natural processes in a toxicity-free environment with no heavy metals, pesticides or antibiotics. Eat Meati made its retail debut in July 2022 after multiple months of record sellouts on its direct-to-doorstep online shop, with plans for a national omni-channel footprint by late-2023.
