Challenge Butter, the flagship brand of Challenge Dairy Products, a marketing and processing cooperative in California co-owned by 300 dedicated dairy farmers, is excited to roll out national distribution for one of its fastest-growing products: Spreadable Lactose Free Clarified Butter with Canola Oil. Consumers can find the enhanced product on shelves nationwide, boasting a fresh new look with the same beloved quality.
Challenge Dairy's Spreadable Lactose Free Clarified Butter with Canola Oil has long been a favorite among health-conscious consumers and those with lactose intolerance. The rebranding effort aims to better reflect the product’s exceptional quality, versatility, and health benefits. The strategic decision to increase distribution is largely driven by the ever-growing lactose-free category, which is projected to reach nearly $20 billion in value by 2025, according to Markets and Markets.
“We're committed to providing delicious and convenient dairy options for everyone,” said Michael Burdeny, president of Challenge Dairy Products. “The decision to grow distribution of our Lactose Free Clarified Butter with Canola Oil product demonstrates our dedication to catering to the growing demand for lactose-free products. Our lactose free butter maintains the high quality and taste consumers expect from Challenge Dairy with the benefit of being spreadable.”
Challenge Lactose Free Clarified Butter with Canola Oil is formulated specifically for individuals with lactose intolerance. The lactose removal process allows those with lactose sensitivities to enjoy the benefits of clarified butter without digestive discomfort. The resulting product still maintains the rich flavor and versatility of clarified butter.
Challenge Lactose Free Clarified Butter with Canola Oil is available in 8-ounce tubs with an MSRP of $3.99 in select retailers nationwide including Albertsons and Raley’s.
About Challenge Dairy Products, Inc.
Challenge Dairy Products has a rich history of crafting delicious and high-quality dairy products. Since 1911, Challenge Butter, a top brand nationwide, has been a mainstay in kitchens across America. Challenge Dairy Products is more than just butter, offering a variety of products including traditional and spreadable butters, whipped and flavored options, and more. Challenge Dairy Products is a division subsidiary of California Dairies Inc., the second-largest dairy cooperative in the United States. Challenge is a recognized leader in the dairy industry, known for its commitment to quality and innovation. Throughout its history, Challenge has been responsible for numerous industry firsts. Today, their focus continues to evolve. Challenge works hand-in-hand with its network of more than 300 family-owned dairies, who are at the forefront of sustainable farming practices and ethical animal welfare.
