The National Frozen & Refrigerated Foods Association (NFRA) announced the winners of its 2024 Golden Penguin Awards, recognizing outstanding marketing and merchandising in the frozen and refrigerated foods industry. Entries are judged by a panel of marketing professionals who look for creativity, clarity, and effectiveness when supporting these promotional months. Winning entries and campaigns feature measurable results and innovative approaches executed in March, June, and July.
A total of 140 awards will be presented across the three promotional periods, showcasing the industry's commitment to innovation and consumer engagement.
2024 Award Highlights:
- March Frozen Food Month: 29 Gold, 23 Silver
- June Dairy Month: 28 Gold, 26 Silver
- Summer Favorites Ice Cream & Novelties: 15 Gold, 19 Silver
"This is where the top of the top are recognized. From large-scale national campaigns to inventive local promotions, each entry reflects the dedication and creativity that make our industry thrive," said Tricia Greyshock, president & CEO of NFRA.
The Golden Penguin Awards recognize various categories, offering multiple opportunities for participation:
- In-Store Display
- In-Store Event
- Community Involvement
- Social Media Campaign
- Private Brand Campaign
- Retail Dietitian Wellness Program
- Overall Marketing Campaign (with subcategories for Retailer, Wholesaler, Manufacturer, Sales Agent, and Local Association)
Gold winners will be honored at the NFRA Convention, October 5-8, in National Harbor, Maryland. The convention will culminate with the Golden Penguin Awards Luncheon on October 8, where the highest-scoring entries in each Overall Marketing Campaign subcategory will be unveiled as this year’s Top Marketers.
"The Golden Penguin Awards are more than just peer recognition; they're a showcase of innovative best practices that drive our industry forward," Greyshock said. "We look forward to celebrating these achievements that inspire excellence in frozen and refrigerated foods marketing and merchandising."
View the complete list of winners.
About National Frozen & Refrigerated Foods Association (NFRA)
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions ReDiscover Dairy & Frozen (January), March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream & Novelties (June/July); and provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities through its Easy Home Meals consumer website and social media properties.
