How the Freezer Aisle Supports Evolving American Cooking Habits

The way Americans cook is evolving, and the freezer aisle is leading the charge. Once seen as just a place for convenience meals, today’s frozen food options provide fresh-tasting ingredients, chef-inspired meals, and budget-friendly solutions for every lifestyle. And with March Frozen Food Month here, it’s the perfect time to explore everything frozen has to offer.

"For decades, frozen foods have been a trusted solution for busy families, offering quality, variety, and affordability,” said Tricia Greyshock, president & CEO of NFRA. “From quick-prep meals to flash-frozen produce, frozen foods help consumers save time, reduce waste, and enjoy delicious meals on their terms. March is the perfect time to explore the convenience and innovation happening in the frozen food aisle.”