Roberts Dairy, Springfield, Mo., will begin marketing its fresh, local, high-quality milk and dairy products under the Hiland Dairy Foods label. The move will solidify the Hiland Dairy inbody synergy between two of the country’s finest dairy producers under one name.

“This will be a great match of farmer-owned dairies,” says Gary Aggus, president and general manager of Hiland Dairy. “Blending the Hiland and Roberts Dairy brands is a natural progression that ensures we’ll continue to deliver the same fresh, high-quality milk and tasty dairy foods that consumers have enjoyed for generations.”

Roberts Dairy has been a division of Prairie Farms-Hiland Dairy since 1981. Hiland Dairy is an 11-plant operation with locations in Arkansas, Kansas, Missouri, Nebraska and Oklahoma.

“The only thing changing is the label on the package,” says Aggus. “Under the Hiland brand, Roberts is still the same, local, farmer-owned dairy that has delivered wholesome products to its customers for more than 100 years, and will continue to produce milk in Omaha and Kansas City.”