Boulder Brands, Inc., Boulder, Colo., revamped its Smart Balance brand to include new dairy-free butter.
"The new Smart Balance dairy-free butter is another step in the journey to continually improve our product. This transition follows the launch of non-GMO Smart Balance last year," says Duane Primozich, executive vice president. "We heard from our consumers that buttery spreads aren't living up to the performance of butter, so we decided to make this change in response to consumer demand. This new dairy-free formula really does perform like butter."
The improved Smart Balance recipe features higher non-GMO vegetable oil content and less water, and cooks and bakes just like butter.