Dean Foods, Dallas, Texas, introduced newDairyPure brand lactose-free milk to its line of dairy products.
Made with real, fresh white milk, DairyPure lactose-free milk delivers real dairy nutrition, is 100% lactose free and provides the same eight essential nutrients—calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium—as non-lactose-free milk.
"NewDairyPure lactose-free milk means that we're now able to deliver our high-quality DairyPure milk to all consumers," says Greg Schwarz, vice president of marketing. "Whether it's a lifestyle choice or the result of lactose sensitivities, everyone can enjoy lactose-free milk knowing that it's backed by our Five-Point Purity Promise."
DairyPure lactose-free milk is available in half gallons in the dairy case at grocery stores nationwide in Whole, 2% Reduced Fat, 1% Low Fat and Skim/Fat Free varieties.