Palermo Villa, Inc., Milwaukee, Wis., announced its latest frozen pizza innovation—Urban Pie Pizza Co.
With a flaky, pastry-like crust, this premium, small-batch frozen pizza is ideal for Millennials and young families.
“We are thrilled to bring this type of innovation to the frozen pizza category,” says Giacomo Fallucca, chief executive officer. “It’s been a unique test to meld flavor trends with the American pizza palate. I think this innovation is a relevant representation of how much we continue to challenge ourselves. I’m incredibly proud of the collaborative efforts we continue to achieve.”
New varieties include:
Mission District. Named after the unique melting pot of flavors and tastes in San Francisco, this pizza includes chicken sausage, uncured pepperoni, green peppers, onions and black olives.
Little Italy. Represents the famed New York City neighborhood that is often considered the epicenter of Italian-American culture, this pizza is a blend of Romano, provolone, mozzarella and parmesan cheeses on a pesto based sauce, finished off with cherry tomatoes.
North End. Bringing more of the East coast flavor, representing a Boston neighborhood, this pizza offers a truffle Alfredo-based sauce, topped with shiitake and crimini mushrooms, caramelized onion, rosemary and capers.
Lake View. A twist on the sausage and peppers toppings essential to Chicago, this option features sun-dried tomatoes, chicken sausage, fire-roasted yellow pepper and spinach over a 3-cheese bed of mozzarella, provolone and Gouda.
Urban Pie Pizza Co. is available nationwide for a suggested retail price of $8.99.
