Marketers have spent the past decade trying to figure out Millennials. Their purchase habits and brand loyalty are different; they want quality products at a moment’s notice; and they view mobile as an absolute necessity vs a luxury — contrary to their older counterparts.

Today, Millennials have come of age, and many have started families. As the bulk of the 18-35 demographic, they’re still a vitally important target for most brands. But, if you’re a brand marketer, it’s never too early to start understanding what’s coming next.

A study from InMarket, Venice, Calif., provides insight into the Gen Z demographic, the supergroup of digital natives born after 1995, who don’t know a world without the internet.