The market for frozen bakery products was estimated at $15.46 billion in 2016, according to a report published by Market Data Forecast, Inc., India, due in part from an increase in consumer preference for convenience or ready-to-eat foods, the upsurge in number of quick-serve restaurants and food chains, change in consumer lifestyles and consumption trends in different regions and availability of proper distribution channels like cold chain logistics.

An increase in demand for convenient food products and the trend for greater taste, safety and consistency are also major factors driving the global frozen bakery products market, according to “Frozen Bakery Products Market by Type (Breads, Pizza Crusts, Cakes & Pastries), Distribution Channel (Artisan Bakers, Retail, Catering & Industrial), and Technology (Raw Products, Ready-to-Bake, Ready Baked & Frozen) - Global Forecast to 2022,” a report published by Markets and Markets, New York.

In fact, the high-growth potential in emerging markets such as India and China and other untapped regions provide new opportunities for the players in frozen bakery. And, the increasing number of supermarkets and hyper markets are key factors driving the growth of the retail channel, the study says.

Frozen pizza crust slices through the competition

The frozen pizza crust sector attributes to nearly half of the global frozen bakery products market, according to a report published by Market Data Forecast.

Frozen pizza crust holds the largest share (nearly 50%) of the revenues generated in the global market, while frozen cakes and pastries is expected to witness highest growth rate in the forecast period. This progression is impacted by increase in consumer preference for convenience or ready-to-eat foods, the upsurge in number of quick-serve restaurants and food chains, the change in consumer lifestyles and consumption trends in different regions and availability of proper distribution channels like cold chain logistics.

Fresh bakery enters chilled aisle

Another factor impacting the development of frozen bakery is the migration of players moving in from more shelf-stable sections of the grocery store.

For example, La Brea Bakery, Los Angeles, entered the frozen bakery aisle with new Take & Bake French Dinner Rolls and French Demi Baguettes, which placed first in Refrigerated & Frozen Foods’ 2017 Best New Retail Products contest.

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