Company also debuts three new products, redesigns its packaging, and launches a direct-to-consumer site.
June 7, 2021
GoodPop Frozen Pops has hired Rahul Shah as president and chief operating officer. In this newly created role, Shah will oversee all departments, including daily operations of the business, as the brand tracks to double its business in 2022. He brings extensive experience in corporate strategy, breakthrough digital marketing and operational transformation. As part of the executive leadership team, Shah will work alongside GoodPop founder and CEO, Daniel Goetz.
Danone North America's Silk continues to see strong category increases in the oat beverage category with triple-digit growth. Oat continues to be a consumer favorite in plant-based offerings, so Silk plans to be assertive in this segment, recognizing the potential in the oatmilk category. Most recently, Silk has re-introduced Silk Oatmilk with refreshed packaging and formula in four SKUs: Original, Zero Sugar, Vanilla, and Extra Creamy.
CAULIPOWER, the maker of America’s #1 cauliflower crust pizza, is bringing innovation to the freezer aisle yet again, announcing the creation of the first-ever artisanal stone-fired cauliflower crust pizzas. With the new stone-fired crust, consumers can have a tasty, crispy, restaurant-style experience straight from their own freezers.
Over the past several years, frozen appetizers, entrees and snacks have seen significant year-over-year growth. Sigma U.S. saw this as an opportunity to reinvent a long-standing business in its portfolio.
Land O’Frost, one of the nation’s best-selling brands of pre-sliced deli meats and a producer of specialty meats, announced a brand re-design and three new flavors for its Bistro Favorites deli meat brand: Maple Bourbon Uncured Ham, Cajun Style Turkey Breast and Savory Herb Turkey. These new additions carry out the brand’s promise to provide flavors that go beyond the lunchmeat basics and meet the demand for more variety.
Armanino Foods announced the rollout of a new bold and flavorful look for its line of premium products. Additionally, the pioneer who made pesto mainstream has introduced a fresher way to enjoy the popular sauces for which it’s known.
The Laughing Cow— the iconic brand known for creamy cheese wedges and embracing life's laughable moments— is excited to ring in its landmark 100th Anniversary with fans in the U.S. as celebrations kick off globally this month. The Laughing Cow is starting off the revelry with limited-edition packaging, and a partnership with Daisy Cakes bakery for a limited-edition red velvet cake made with Laughing Cow cheese frosting. The celebratory red velvet cake is available for shipping nationwide starting March 11. Fans can order one of the delicious, limited-edition desserts at ilovedaisycakes.com for only $19.21, nodding to the brand’s founding year—1921.
Volpi Foods has launched a new website and packaging for the 119-year-old St. Louis-based, 4th-generation family-owned and operated producer of specialty cured meats. Volpi’s new look brings to life the family cured and crafted brand, highlighting the company’s heritage and dedication to quality. Customers will begin to find the bold, updated branding in grocery stores across the United States over the next few weeks.
My/Mo Mochi Ice Cream, has rebranded the company and will now be called My/Mochi. The four-year-old brand, with roots in a 100-year old family business and mochi tradition, also introduces new packaging, a product free of corn syrup, and non-GMO ingredients.
On the heels of a record year – and a record decade – for its retail division, White Castle is introducing a brand-new look for its retail packaging, which features a consumer-approved contemporary design with clean lines and bold colors to create consistency across the portfolio of products. The new design also appeals to customers' sense of taste with a dominant image of a single Slider.
