Plant-based brand Field Roast Grain Meat Co (“Field Roast”), owned by Greenleaf Foods, SPC, announced a bold brand redesign and a multi-year partnership with prolific chef Roy Choi. The new packaging and partnership promise to inspire culinarians to “Make Taste Happen.”
Indian food producer Aliya’s Foods has recently launched a hot new rebrand for its line, Chef Bombay, that is geared at attracting attention in the freezer aisle and commemorating 20 years in business. As Canada’s largest exporter of Indian food, their wide range of products brings high quality ingredients and unique spice blends to both classic dishes and innovative new favorites.
International Delight is giving its sugar-free product offerings a new look and a new name: International Delight Zero Sugar. The lineup brings the party to your coffee cup with all the flavor you crave and zero grams of sugar.
Bowery Farming (Bowery) announced a physical and digital brand evolution that includes a new logo, website design, and product packaging. Bowery’s bold new packaging is shipping to retailers this month and boasts the first design of its kind in the produce aisle. The packaging is designed to stand out on shelves with clean lines, familiar colors, and clear callouts that visually inform the customer about the taste and type of produce. Additionally, the location of the local Bowery farm each product was grown and harvested at is clearly printed on each package.
Company also redesigns product artwork and moves to combidome packaging.
July 2, 2020
Nutpods, the industry leading coffee creamer company has recently introduced a new refrigerated product line: zero sugar oat creamer. These two refrigerated flavors, Original and Cinnamon Swirl, follow a successful online-only launch of shelf-stable oat Original and French Vanilla and are part of a rapidly increasing number of oat-based alternative dairy products. Nutpods’ chilled oat lineup will launch in the coming months at the three largest natural retailers: Sprouts, Whole Foods, and Fresh Thyme.
My/Mo Mochi Ice Cream announces its newest innovation, the single-serve and two-pack packaging designs, are now patent-pending. The patent-pending application covers single fully enclosed mochi ice cream containers, two-pack mochi ice cream containers among others.
The Piggly Wiggly rebrand decision was, in part, prompted by looming FDA-mandated changes to nutrition labels.
March 21, 2019
Piggly Wiggly turned to West Essex Graphics (WEG), Fairfield, N.J., to initiate an accelerated rebrand of more than 1,400 individual SKUs of private label products.
Haney’s three decades of expertise includes pre-press/platemaking, printing/converting and co-packing/fulfillment.
February 19, 2019
PTI, Holland, Ohio, and Haney Packaging Imagination, Cincinnati, developed a new “concept-to-commercialization” partnership to help brand owners launch new or redesigned packages faster.