In October, more than 20,000 baking professionals from every segment of the grain-based market converged in Las Vegas for North America’s largest, most comprehensive trade event of the year.

When the economy took a nosedive, consumers traded in retail frozen pizzas and their frozen baked counterparts for a sit-down meal at the local restaurant. Fast forward to today, and consumers are trading back their restaurant menus for a frozen pizza on the couch.

For years, bread has been the ultimate go-to component of nearly every meal. Whether it’s a bread basket or a bun, bread is big.