Chobani, Norwich, N.Y., developed new Hero Batch, a “Red, White and Blueberry” Greek yogurt variety designed by veterans that features mixed berries on the bottom.
Yasso Frozen Greek Yogurt, Quincy, Mass., launched its first-ever line of limited-edition seasonal flavors available in stick novelty bars and new pint varieties.
The brand evolution shapes everything from the brand's packaging, website and campaigns to its cafés and more.
November 29, 2017
Chobani, LLC, Norwich, N.Y., unveiled a major brand evolution in celebration of its 10th anniversary with new wordmark, packaging design and new product introductions.