Rich Products Corp., Buffalo, N.Y., says it has developed the industry’s first line of fresh bread that can be taken directly from the freezer and baked in the oven.

Talk about versatility. Ralcorp Frozen Bakery Products’ new Bakery Chef Toaster Biscuits come in three flavors to fit foodservice breakfast, lunch and dinner menus.

Vitalicious, New York, N.Y., has expanded its VitaTops line of frozen muffin tops with a Banana Nut variety.

Looking to grow their Awrey Bakeries LLC business, private investors Hilco Equity Partners, L.P., Northbrook, Ill., and Monomoy Capital Partners L.P., New York City, said they purchased the assets and operations of Atkins Elegant Desserts Inc.

Whether it’s at a retail bakery or the nearest sandwich shop, artisan breads and rolls are popular. And now they are available in the freezercase too.

Jerry Law was promoted to senior vice president of western operations for J&J Snack Foods Corp.

Long known as “Big G,” General Mills proved during fiscal 2008 that the “G” stands for growth.

Campbell Soup Co., Camden, N.J., said it expects later this spring to complete a deal for Ecce Panis Inc.

Private label foods giant Ralcorp Holdings Inc., St. Louis, said frozen bakery products division President Richard Scalise will resign effective April 3 to pursue other opportunities.

Pennant Foods, Itasca, Ill., said it agreed to purchase the frozen dough business of General Mills Bakeries & Foodservice.