Red means “stop” when it comes to the rules of the road. But what if you’re talking about the retail freezercase? There, Nestlé Prepared Foods’ red-boxed Stouffer’s entrée brand has been a business on the go.
What does leadership look like in the competitive world of frozen foods? Sometimes the answer comes from unlikely sources - such as hockey legend Wayne Gretzky, someone also known for his work in icy arenas.
You could say that the last five years have been a whirlwind for Rosina Food Products, Buffalo, N.Y. Actually, you don’t have to; Chief Operating Officer Roger Palczewski will say it for you.
Last year found Michelina’s - at age 17 no less - changing its name to Bellisio Foods Inc. in recognition of founder Jeno Paulucci’s ancestral home of Bellisio Solfare, Italy.
In a January 2008 report titled, Convenience Foods in the U.S.: Fresh and Frozen, Packaged Facts, New York, wrote that retailers - and refrigerated and frozen prepared convenience foods, in particular - will benefit greatly from busier consumer lifestyles, Americans’ growing concern with health and their interest in ethnic cuisines and flavors.