Revolution Foods, Oakland, Calif., launched In a Cup!, what is said to be the first healthy, convenient, kid-friendly, noodle-based meal available in the refrigerated lunchbox section.
Convenience remains the category’s most essential benefit.
July 28, 2016
Sales of prepared meals turned slightly positive in 2015 after three consecutive years of decline, notching an increase of a little less than 1% on gains for both refrigerated and frozen side dishes, according to an executive summary on prepared meals, produced by Chicago-based Mintel.
CleverFoodies, Burlington, Vt., is said to pioneer a new category in the dairy aisle with the launch of Scramble, an innovative line of small batch-cooked mix of vegetables, herbs and spices; just add to eggs for scrambles, omelets or frittatas.