Plant-based brand Alpha Foods is launching five new SKUs in Costco, Safeway and online for direct-to-consumer shipping. Perfect for quick mornings on-the-go, Alpha's newest breakfast options are not only packed with flavor, but also 15g+ of protein to power you through your day.

National Waffle Day is around the corner (August 24), and Nature’s Path's is celebrating with a new line of organic kids waffles to bring a delicious and nutritious meal for parents to bring to their table. EnviroKidz waffles are not only gluten-free, but they're filled with 5 grams of plant-based protein per serving from navy beans, peas and beans.

Sweet Earth has launched two new lines of better-for-you products: reformulated plant-based Deli Slices, and Breakfast Bowls. These new products help make meal prep easy with savory flavors, convenience, and nutrients. The new products are healthy breakfast and lunch swaps as people get ready to go back to the office and school.  

Rolling out to grocery stores nationwide this summer are Johnsonville Sausage Strips - a new product line of fully cooked smoked sausage that looks and cooks like bacon, but is sausage. Johnsonville, the number-one sausage company in America, delivers the flavor, texture and versatility of sausage in a new, bacon-like form.

On a mission to change breakfast for good, Mason Dixie Foods dedicated five years to researching and developing a better-for-you breakfast sandwich, which is now finally available nationwide in two varieties: buttermilk biscuit with sausage and egg, and a version with cheddar cheese baked into the biscuit. 

Bob Evans Farms has launched two new breakfast items available in the refrigerated section of grocery stores nationwide: Bob Evans Omelet Rolls and Bob Evans Egg Bites.

There’s another reason to never skip breakfast. America’s favorite protein breakfast brand[1], Jimmy Dean, is helping keep breakfast exciting with new Breakfast Nuggets and Skillets varieties. Kids and families are sure to love Breakfast Nuggets, easy to eat nuggets filled with delicious morning flavors and packed with protein. For mornings with a bit more time, try the new Skillet varieties providing a warm, hearty breakfast to get families going without much fuss.

Hofmann Sausage Company has rolled out its new Maple Breakfast Sausage Links, and is now available in retail stores such as Tops Friendly Markets, Walmart, and several local Upstate New York grocers and meat markets such as Chanatry's, Green Hills, Spera's, Nichols Super Markets, and others. The breakfast links are made with grade-A New York State maple syrup and a spice blend.

Finally, breakfast meat fans can have it all in one package with new Applewood Smoked Bacon Breakfast Sausage from Niman Ranch. The new links, made with Niman Ranch’s award-winning artisanal uncured bacon, are one of two new additions to the brand’s breakfast sausage line. For those with more of a sweet tooth, Niman Ranch has also rolled out Vermont Maple links—the perfect partner for any stack of pancakes. The full line of Niman Ranch breakfast sausages, including their classic pork and apple cinnamon varieties, is now available nationwide at select specialty grocers.

America’s favorite protein breakfast brand[1], Jimmy Dean, is bringing breakfast lovers two new breakfast favorites in the form of warm, poppable bites. New Jimmy Dean Loaded Sausage Bites and Jimmy Dean Omelet Minis are made with premium, signature seasoned Jimmy Dean breakfast meats, real eggs and cheese and are served in a convenient single-serve cup, ready to enjoy in seconds at home or on-the-go.