Sales of private label frozen desserts have grown steadily over the last couple of decades.
March 6, 2017
Ice cream is among the largest supermarket food categories, one of only 10 with double-digit billion dollar sales, according to “Ice Cream and Frozen Desserts in the U.S., 9th Edition,” a study produced by market research publisher Packaged Facts, Rockville, Md.
The study reveals that while nine in 10 (92%) consumers have purchased frozen treats in the past six months, one quarter (22%) are buying less.
September 1, 2016
As ice cream and frozen novelty consumption remains near-universal among Americans, a less-is-more mindset is prevailing, according to new research from Mintel, Chicago.
The poll reveals that 31% of Canadians prefer flavors with chocolate, followed by 21% for the vanilla varieties.
July 12, 2016
Baskin-Robbins Canada has the scoop on ice cream consumption in Canada thanks to a national poll of adult consumers conducted by Leger Marketing, Canada, from June 20-23.
In 2015, marketing researchers from SKIM, an international customer insights agency based in Hoboken, N.J., analyzed 10 studies of marketing claims (on-pack and in advertising) in the ice cream category.
I scream. You scream. We all scream for ice cream. Foodservice trends researcher Technomic Inc., Chicago, says a love affair with ice cream is perhaps just as American as apple pie.